Mobile commerce is booming and nearly every industry will be affected by mobile commerce. The growth in mobile commerce is fueled by the increasing power of smartphones, the rapid growth of smartphone adoption and the increasing amount of time people spend using their smartphones. With its innovation and continued, the global mobile commerce market is here.
Mobile Use Rising
Mobile is becoming a primary channel to communicate with customers. There are expected to be 207 million smartphone users in the U.S. by 2017, with 3 billion users worldwide. Mobile screens are becoming the first screens for many users, outpacing desktop computer users globally, with US adults already spending more time on mobile than desktop.
Mobile Website
A mobile-friendly website is the first step to preparing your brand for mobile commerce. Being able to sell online, and through smartphones, will be essential for business of all types and sizes. Understand how our average customer uses their smartphone, tablet or other device. Research your consumer to know the trends on what they want from mobile commerce.
Preparing the Organization
Organizations that want to fully take advantage of new mobile commerce markets will need to spend time and resources to make sure their staff is fully trained in new technology and methodologies. Whether its a business-to-business (B2B) or business-to-consumer (B2C), nearly every industry can use mobile commerce to improve predictive analytics. Monitoring sales, trends and other data from mobile app use can help drive decision-making and investments.
For Every Industry
Nearly every industry will be affected by mobile commerce. Wearable sensor technology will fuel new innovations in healthcare services, with apps and other devices helping consumers monitor their lifestyle and health conditions — ideal for exercise, weight loss and heart monitoring. Transportation is another industry that will be greatly affected by mobile commerce. This includes both shipping and personal automobile use, which will more increasingly be fitted with mobile technology that could be used to complete an ecommerce transaction. Regardless of the impact, your business must stay ahead of the mobile commerce trends in their
For the mailing and printing industries, Virtual Systems and its suite of Midnight software offers powerful mobile commerce tools and apps to keep your business moving ahead.
