Tell someone about your company
It doesn’t sound that difficult does it? I just want you to run through the introductory pitch that you would make to a potential customer.
However, there’s a little catch—you knew there’d be one didn’t you?
Think about what your five closest competitors would say to that person
How does the introduction to your company sound now? Are you still happy with it?
Or are you worried that you are sounding dangerously similar to the competition?
When I run workshops for printing salespeople we go through an exercise like this. There are usually around eight printing companies in the same room. Everyone is always surprised at how similar most companies sound.
Naturally, if everyone sounds the same there is a big problem.
(To read more, click here: http://www.piworld.com/blog/an-important-test-for-a-print-sales-person-matthew-parker)
