Email campaigns are used by many print and mail shops to advertise sales, make connections with potential customers and encourage repeat business. The challenge is to create marketing emails that are read
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Delivering a personalized customer experience is the goal of companies across nearly all industries. This level of customer care often encompasses delivering targeted emails, mailings, and social media content, as well as
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Rarely does one size fit all. This truth is especially meaningful as it relates to marketing and sales strategies. For print and mail shops seeking to develop more long-term customers, expand their
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For most print and mail companies, their clients are drawn from a limited geographic area and their competition is primarily other local vendors. Even companies that use cloud-based customer portals or accept
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Professionals often sneer at the word “millennial.” However, the reality is that this generation is powerful when it comes to business — millennials will make up the majority of the workforce and
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