With a cost per unit cheaper than pay-per-click, tactile in a way that digital and TV are not and precision-targeted if you want it to be, why does direct mail feel the
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Small and mid-sized e-commerce businesses are facing unprecedented competition from retail giants with a strong online presence. In 2015, business owners will need to take a closer look at their technologies and
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Email marketing or direct mail marketing? Which option is the better method to reach your customers and earn their business? Opt-in email is a valuable tool when trying to generate both leads
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Direct mail’s conversion rate hovers around two percent. Most people discard or recycle pieces of direct mail on a daily basis. However, copywriters working in the direct mail service work hard to
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With today’s technology allowing the completion of many tasks in real-time, patience is increasingly a virtue fewer people have. More people send emails than walk 20 feet down a hallway to speak
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