In an effort to save money, many print and mail shops are foregoing the purchase of a print and mail management information system (MIS), delaying upgrading their system, or migrating to one
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Delivering a personalized customer experience is the goal of companies across nearly all industries. This level of customer care often encompasses delivering targeted emails, mailings, and social media content, as well as
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Rarely does one size fit all. This truth is especially meaningful as it relates to marketing and sales strategies. For print and mail shops seeking to develop more long-term customers, expand their
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Every print and mail shop has a sales department, that person or group of people whose job it is to bring in new business – as much and as quickly as possible.
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Print and mail shop owners may generally view themselves as fulfillment providers, and there is some truth to that belief. They do fulfill on print and mail jobs, and complete the occasional
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