Most exhibitors at trade shows understand that it’s important to give something away to visitors, as both a method of brand development and to help prompt engagement with potential customers. But pens get lost and many visitors don’t want junk like stress balls that serve to clutter a suitcase and soon find their way into a garbage can. More and more, trade show exhibitors are turning to customer magazines and customer publishing pieces to distribute at shows, which helps spread important information about the company in a user-friendly format.
Benefits of Customer Magazines
Customer magazines, which allow a company to target content directly to their customers, is a way for many companies and brands to add quality content to their marketing strategies. They are a great way to grow your brand and communicate intelligently about your product or service. These magazines give customers a unique insight into your company, your brand, your product and your employees. It’s a unique marketing opportunity that is a great way to establish a presence at a tradeshow or convention.
Content-based Marketing Strategy
A marketing strategy that’s based on contents offer long-term engagement with customers through an intelligent and informative narrative, which delivers measurable success for brands. Marketers have taken notice and are devoting more resources to content-based marketing products, like customer magazines.
High-quality Printing Standards
To meet the needs of contract-publishing clientele, printers must be able to produce the highest standards of print, meet the quickest delivery deadlines and offer the most cost-effective prices. The prices of the products can vary due to the weight of the paper stock and the quality of the design and imagery. Unlike consumer or B2B magazines, customer magazines are generally produced with the highest quality content and paper. Companies that produce customer magazines realize that their brand will be associated with the quality and the content, and many will invest heavily to portray their company with the best presence.
Magazine Expertise
Printers will often have to bring some magazine expertise to the product in order to meet their customers expectation. Even if a company has well thought-out content, graphics and research, layout and production issues may require changes, and the printers will have to know how to execute production while still meeting their clients vision. This could require editing and layout changes, in addition to adjustments in colors, papers or quantity.
Printer Flexibility
While they have several advantages, customer magazines can also present some challenges. Important product information, like price and availability, can change at the last second. Printers will have to have the flexibility to meet these changes and turn around finished publications in a matter of days.
