Location is paramount to the success of any growing retail business. In fact, an increasing number of marketers are discovering the importance of location in their mobile campaigns. And geo-precise targeting is becoming more of the norm than the exception.
The precise technology pinpoints the exact location of customers, the time of their visits, and the specific device they’re using. All of that valuable data allows marketers to anticipate customers’ wants and needs and then promote relevant products. More consumers are relying on their smartphones to shop. And when businesses meet those shopping needs, there can be a powerful impact on sales.
The 2013 Year in Review report from xAd, a mobile advertising company, reported that mobile campaigns directly contributed more than $200 billion to online and offline retail sales, in large part by driving customers with geo-targeted ads. The report ranked retailers number one for the amount of dollars spent on xAD’s location-targeted advertising for mobile devices—a significant jump from 2012 when retail ranked at number five. The report shows retail marketers outspent their counterparts in auto, banking, restaurants, and telecommunications industries.
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