In the modern print environment, it is more important then ever for offset printers to develop and practice sound sales and marketing practices. The availability of home and office digital printing devices and the influx of Internet-based discount printers have eroded the once-dominant offset printing market. Following a few sales and marketing tips common to most businesses can help your offset printing company to survive and thrive in a competitive market.
Solve customer problems rather than selling product. Printed goods provide many benefits and solutions to your customers. Investigate the customer’s present and future needs, then show them how offset printed products can fill those needs better and more cost-effectively than digital printed products. Focus on offset printing’s superior durability and aesthetics over digital and its lower cost for large-quantity print orders.
Integrate all of your marketing efforts rather than creating objective campaigns for different mediums. Incorporate the same advertising slogans, logos, company fonts and colors with all of your printed sales materials, website, publication ads and signage to create a uniform, seamless look. Make reference to your website and physical location in all printed materials and advertisements.
Build relationships first, sell later. Relationship building with your customers is perhaps the single most important piece of the sales and marketing puzzle. In any business, customers purchase from people they like, trust and respect. Without a relationship, customers do not feel the need to be loyal, and will shop around for the best price. Read full article here.
