“Every day we wait, we fall further behind our competitors.”
That’s a line from an internal NY Times document that found its way out to the public, and then was (reluctantly) released officially by the Times. In the fog created by the Jill Abramson firing, much of this story was overlooked in the main media, but it wasn’t in the online sites.
It’s a story of an old culture having great difficulty adapting to new competitors. There seems to be little understanding that digital media is relentless, where as the old culture was that you fixed something and it was fixed for good.
Download the full color document and learn how have problems with web traffic, building on their vast archive of content (Gee, I thought content was “king”), and great ineptness at social media.
(To read the full story, click here: http://blogs.whattheythink.com/economics/2014/05/new-york-times-internal-document-about-their-digital-media-woes-has-lessons-for-all/)
