Newspapers are up in arms over the agreement the U.S. Postal Services’ (USPS) filed with Valassis Communications, Inc., which aims to spawn up to $107 million in new revenue for the USPS over the next three years, according to the postal service’s official statement. The agreement was filed with the Postal Regulatory Commission (PRC) April 30 and is currently pending approval.
“Valassis mails weekly with the USPS its saturation mail products under the brand name RedPlum,” says Valassis SVP and shared mail general manager Steve Mitzel. “If the PRC approves the NSA [negotiated service agreement], we would go to market with the new product as soon as we gain client interest.”
The Associated Press reported an expected USPS profit of $15 million; however this amount was not confirmed by the USPS.
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