Dr. Tait Martin, a researcher and authority on communications and behavior, has one real goal: “I try to get people to do stuff.” Increasingly, he says, companies that want to get people into stuff-doing mode need to can some outmoded notions of advertising and publicity.
(Read the full article here: http://www.forbes.com/sites/robasghar/2013/08/12/most-advertising-doesnt-work-heres-something-that-does/ )
