“Every day we wait, we fall further behind our competitors.” That’s a line from an internal NY Times document that found its way out to the public, and then was (reluctantly) released
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In the branding space, there are two realities. The first consists of market demographics, media calculations and frightening rules of thumb to guide brand owners in their strategic and spending decisions. The
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News Corporation recently posted its fiscal Q3 2014 results. The revenues declined by 5% to $2.08 billion and adjusted earnings were $0.11 as compared to $0.13 in the prior year period. While the
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New competition, information overload and a variety of new advertising delivery are increasing the challenges to engage customers through direct mail. But with improvements in printing and technology, along with good old
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We are all very busy. We could keep just “doing” all day every day. We often think that as long as we keep “doing” everything will be alright. There’s a real problem with this
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