Dr. Tait Martin, a researcher and authority on communications and behavior, has one real goal: “I try to get people to do stuff.” Increasingly, he says, companies that want to get people into stuff-doing mode need to
Read MoreThis is an interesting piece of research by Mark Perry. He’s looked at the total amount of advertising captured by the US newspaper industry and plotted it over time, adjusting for inflation
Read MoreA special cross-industry collaboration representing the major players in the trade show and conference market has released the Digital Playbook, a new research and guidance piece meant to be an actionable tool
Read MoreBelgian newspaper and magazine publishers are the latest to hope a joint digital news kiosk can prove profitable. Such an initiative, GoPress, is now rolling out softly to offer chargeable access to replica
Read MoreSpending on print advertising continues to decline this year as companies shift their marketing budgets to digital media. The Media Agency Association of Thailand (MAAT) suggests that all publishers develop multimedia platforms
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